Marietta, GA – (February 12, 2026) — GDS Associates, a trusted name in utility consulting, is proud to unveil a refreshed brand identity, including a modernized logo, updated color palette and redesigned website. This strategic brand update reflects the company’s continued growth, innovation, and ongoing commitment to delivering exceptional value to clients and partners, while preserving and honoring the 40-year legacy of the company and its founders.
The new logo and updated colors honor the company’s evolution, while aligning with the future strategic direction and continued mission to provide our clients quality services with confidence and integrity.
“Our new brand honors our history and commitment to our clients and quality of services, while also positioning ourselves for future growth in the utility industry,” said GDS President, David Brian. “Internally, it reinforces our dedication to our culture of collaboration, growth, and ethical leadership—where current and future team members are empowered to innovate and thrive.”
Alongside the new logo, GDS is launching a redesigned website at gdsassociates.com. The refreshed site offers streamlined navigation and improved user experience, including a fresh, engaging visual style with enhanced services information and a mobile-friendly design. Visitors are invited to explore the new site and discover how GDS continues to lead the way in the electric utility industry.
